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Annoushka

Introduction

 

Delicate, colourful, and spotlighting motifs that span intricate insects to mythological symbols, Annoushka’s jewellery has a feminine strength to its aesthetic.

 

“I’m really inspired by creating precious jewellery designed by women for women…that is relevant to the lives we live today and the people we will become tomorrow,” says Annoushka Ducas, the house’s founder. “I create what I like to wear. It must be comfortable, versatile, unfussy, yet also te​ll a story. I love colour and my jewellery reflects this.”

 

Butterflies, dragonflies, and beetles are among the creatures whose likeness Annoushka captures in her jewellery designs. Her Butterfly Chandelier Earrings are fashioned as a cascade of butterflies in black rhodium-plated 18k yellow gold, embellished with diamonds, while the Dragonfly Pendant reimagines this regal creature as a pendant charm in 18k yellow gold, its wings studded with silver diamonds.

 

Annoushka conceives of her designs as being worn with a sense of “daily glamour,” and not seen as unapproachable pieces. “I wanted to take the reverence out of fine jewellery,” Annoushka tells Twenty6 magazine. “It’s not about showing off, but more about designing a modern-day treasure.”

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