Parisian jewellery house Poiray has a relatively recent vintage, having been founded in 1975 by François Hérail and Michel Ermelin, with a purpose of designing jewellery that was “elegant, creative,” and could be “worn at any occasion and suit any mood,” the maison says. Since then, sleek, intuitive shapes and bold, captivating stones have characterised Poiray’s designs.
In the mid-80’s, the house’s artistic director Nathalie Hocq championed what Poiray calls an “open-minded luxury,” designing “precious jewellery that isn’t just for fancy occasions, but part of the everyday lives of women, who live a thousand days in one.” This mood can be seen in designs such as this [link] Poiray parure, with its bold yellow gold bracelet, earrings, and rings, that all glint with striking, baguette-cut diamonds. Poiray is also known for its heart motif, which has become an emblem of the house, particularly the Couer Entrelacé collection, which spotlights an interwoven heart design.
Today, jeweller Aurélie Bidermann is Poiray’s creative director. The designer’s first elegant and understated collections for the house, Lolita and L’Attrape-Couer, draw inspiration from literature, and in a modern interpretation of the house’s heritage spotlight stones from lapis lazuli to rich-toned rhodolite, captured in minimal settings.